{
"version": "1.0.11",
"profile": {
"name": "Tyler Patterson",
"role": "Design Engineer"
},
"social": [
{
"name": "Twitter",
"url": "https://x.com/tylerpixel"
},
{
"name": "GitHub",
"url": "https://github.com/tylerpixel"
},
{
"name": "LinkedIn",
"url": "https://linkedin.com/in/tylerpixel"
},
{
"name": "Instagram",
"url": "https://instagram.com/tylerpixel"
},
{
"name": "Mail",
"url": "mailto:dm@tylerpixel.com"
}
],
"tabs": [
{
"id": "intro",
"label": "Intro"
},
{
"id": "work",
"label": "Selected Works"
},
{
"id": "store",
"label": "Store"
},
{
"id": "writing",
"label": "Writing"
},
{
"id": "contact",
"label": "About"
}
],
"intro": {
"paragraphs": [
"I design brand identities and build products at the intersection of design and technology.",
"I'm building sort.cash, a consumer budgeting app that teaches financial literacy and helps people build an emergency fund."
],
"companiesLabel": "Products I've made are used by people at:",
"companies": [
{
"name": "Y Combinator",
"logo": "images/company-logos/y-combinator.svg",
"width": 233,
"height": 47
},
{
"name": "Extropic",
"logo": "images/company-logos/extropic.svg",
"width": 160,
"height": 15
},
{
"name": "a16z",
"logo": "images/company-logos/a16z.svg",
"width": 76,
"height": 24
},
{
"name": "Daylight",
"logo": "images/company-logos/daylight.svg",
"width": 489,
"height": 126
},
{
"name": "OpenAI",
"logo": "images/company-logos/openai.svg",
"width": 288,
"height": 78
}
]
},
"work": [
{
"slug": "sort-cash",
"title": "sort.cash",
"year": "2026",
"types": [
"UX/UI",
"Brand"
],
"description": "A consumer budgeting app I design and build end to end, teaching financial literacy on the way to a funded emergency account.",
"image": "images/work/sort-cash/sort-cash-icon.svg",
"caseStudy": "sort.cash is the product I'm building now — a consumer budgeting app aimed at the gap between knowing you should save and actually having a buffer when something breaks. The goal isn't another dashboard of charts; it's teaching financial literacy in the flow of using the thing, and getting people to a funded emergency account. I'm designing and building it end to end, which has been the most useful design education I've had: every decision has to survive contact with shipping it.",
"link": {
"label": "Visit sort.cash",
"url": "https://sort.cash"
},
"writingSlug": "sort-dot-cash"
},
{
"slug": "pinetree",
"title": "Pinetree",
"year": "2022-2023",
"types": [
"UX/UI",
"Brand"
],
"description": "Design across a web3 video platform's screens, from landing pages and onboarding to subscriptions and live transcription.",
"image": "images/work/pinetree/65332f2a7ff872a786b1268e_netbox-logo.webp",
"images": [
{
"src": "images/work/pinetree/65332f2d3ca73a376051b3f2_netbox-web1.webp",
"caption": "Landing page design."
},
{
"src": "images/work/pinetree/65332f2f9beb31368417e27e_netbox-web2.webp",
"caption": "Onboarding flow."
},
{
"src": "images/work/pinetree/65332f31645a5e764694cc8f_netbox-web3.webp",
"caption": "Subscription flow."
}
],
"caseStudy": "Pinetree, formerly Netbox, was a groundbreaking startup in the web3 space, offering a video-sharing platform in the spirit of YouTube. Brought on for design, I worked across the web app's screens — crafting landing pages, onboarding flows, subscription flows, a trending section, and a live-transcription feature. Each screen was designed to lift engagement and deliver a stronger user experience, blending familiar video-platform conventions with web3-native features."
},
{
"slug": "hnry",
"title": "Hnry",
"year": "2022-2023",
"types": [
"Concept"
],
"description": "A concept rebrand for Hnry, maturing its circular H glyph and making invoicing and expense flows more explicit.",
"image": "images/work/hnry/65332f377ff872a786b12c4b_hnry-logoconcept.webp",
"images": [
{
"src": "images/work/hnry/65332f3b2845a4410a11c517_hnry-appconcept-p-2000.webp",
"caption": "App concept — invoicing and expense tracking flows."
},
{
"src": "images/work/hnry/65332f3f54614fc8ab631f43_hnry-ooh1.webp",
"caption": "Out-of-home advertising concept."
},
{
"src": "images/work/hnry/65332f413ca73a376051ce00_hnry-ooh2.webp",
"caption": "Out-of-home advertising concept."
}
],
"caseStudy": "A redesign of the Hnry brand that respectfully preserves the iconic circular 'H' glyph while maturing it for a more modern feel. The refreshed identity introduces a subtly expanded color palette for a more vibrant, forward-thinking look. On the product side, several app screens were updated to make key flows — like invoicing and expense tracking — more explicit and intuitive, honoring Hnry's evolving brand while staying true to its roots."
},
{
"slug": "engulf-studio",
"title": "Engulf Studio",
"year": "2022-2023",
"types": [
"Freelance",
"Brand"
],
"description": "My own web3-centric design practice, spanning brand identity, art direction, UX/UI, web and app work.",
"image": "images/work/engulf-studio/65332f4bf73c376861f99344_engulfstudio-brand.webp",
"images": [
{
"src": "images/work/engulf-studio/65332f4e2ac10af76ce1ca78_engulfstudio-opengraph.webp",
"caption": "Open graph preview card."
},
{
"src": "images/work/engulf-studio/65332f50cb7b49b9d9402c50_engulfstudio-pricing.webp",
"caption": "Pricing page design."
},
{
"src": "images/work/engulf-studio/65332f538667f7340d7be2f7_engulfstudio-web.webp",
"caption": "Studio website design."
}
],
"caseStudy": "Engulf Studio is my own independent design practice (currently on hiatus) — a web3-centric studio spanning brand identity, art direction, UX/UI, web, and app work. It's where I take on projects that let me push further creatively than client work usually allows."
},
{
"slug": "vtnz",
"title": "VTNZ",
"year": "2020-2021",
"types": [
"Corporate"
],
"description": "Customer-facing marketing for a vehicle inspection network, across print, digital, social, email and motion.",
"image": "images/work/vtnz/65332f5e96c86a15d025393b_vtnz-logoconcept.webp",
"images": [
{
"src": "images/work/vtnz/65332f6185c00f9b5be75cce_vtnz-brand2.webp",
"caption": "Logo redesign concept."
},
{
"src": "images/work/vtnz/65332f6417ca225f10583f4e_vtnz-collateral.webp",
"caption": "Marketing collateral."
},
{
"src": "images/work/vtnz/65332f672ac10af76ce1dd26_vtnz-3dvis-p-2000.webp",
"caption": "3D visualization for on-location screen advertising."
}
],
"caseStudy": "Working closely with the Marketing and Product Development leads, I helped create customer-facing marketing materials across print, digital advertising, social media, email, videography, motion graphics, templates, and on-location screen advertising. The accompanying logo redesign shown here was a personal concept explored in my own time, not an official VTNZ rebrand."
},
{
"slug": "healthcar",
"title": "healthCar",
"year": "2020-2021",
"types": [
"Corporate"
],
"description": "Brand identity for a VTNZ and Provident Insurance sub-brand, covering guidelines, typography and product mockups.",
"image": "images/work/healthcar/65332f7ac693127e8fb90c3c_healthcar-logo.webp",
"images": [
{
"src": "images/work/healthcar/65332f7c65a382945fefbc39_healthcar-ooh-p-2000.webp",
"caption": "Out-of-home advertising."
},
{
"src": "images/work/healthcar/65332f7e96c86a15d0255251_healthcar-uniforms-p-2000.webp",
"caption": "Uniform design."
},
{
"src": "images/work/healthcar/65332f81c693127e8fb9108c_healthcar-website+app-p-2000.webp",
"caption": "Website and app mockups."
}
],
"caseStudy": "healthCar is a sub-brand partnership between VTNZ and Provident Insurance. I led the brand identity development — creating brand guidelines, choosing typography, building app and website mockups, and designing a logo from sketches through more than 30 iterations. Collaborating with Catch Design on the website and logo gave me valuable insight into how agencies approach design."
},
{
"slug": "warchest",
"title": "Warchest",
"year": "2019",
"types": [
"Concept"
],
"description": "A concept financial analytics product, exploring interface and brand design in the spirit of Baremetrics, Stripe and Uphold.",
"image": "images/work/warchest/65332f8765a382945fefc488_warchest-logo.webp",
"images": [
{
"src": "images/work/warchest/65332f8954614fc8ab6363f8_warchest-debitcardadvertconcept.webp",
"caption": "Debit card advert concept."
},
{
"src": "images/work/warchest/65332f8c515cf73360f67ce9_warchest-appadvertconcept-p-2000.webp",
"caption": "App advert concept."
},
{
"src": "images/work/warchest/65332f8fe377c0f739f3d3c4_warchest-appadvertconcept2-p-2000.webp",
"caption": "App advert concept."
}
],
"caseStudy": "Warchest is a concept financial analytics product, inspired by the UI and brand identity of SaaS companies like Baremetrics, Stripe, and Uphold. A personal exploration in interface and brand design outside of client work."
},
{
"slug": "rebels-and-rebellions",
"title": "Rebels And Rebellions",
"year": "2019",
"types": [
"Concept"
],
"description": "A concept top-shelf liquor brand translating the rebellious streak of the American Revolution into contemporary luxury.",
"image": "images/work/rebels-and-rebellions/65332f9985c00f9b5be78b6f_rebelsandrebellions-logo.webp",
"images": [
{
"src": "images/work/rebels-and-rebellions/65332f9dd827f09432eff3f6_rebelsandrebellions-collateral-p-2000.webp",
"caption": "Brand collateral."
},
{
"src": "images/work/rebels-and-rebellions/65332fa06047abfdf8e2d1c3_rebelsandrebellions-insitu1-p-2000.webp",
"caption": "Packaging, in situ."
},
{
"src": "images/work/rebels-and-rebellions/65332fa22ac10af76ce208f5_rebelsandrebellions-insitu2.webp",
"caption": "Packaging, in situ."
}
],
"caseStudy": "Rebels And Rebellions is a concept top-shelf liquor brand. Its identity draws on the rebellious American attitude of the American Revolution, the Whiskey Rebellion, and the Boston Tea Party, translated into a contemporary luxury aesthetic."
},
{
"slug": "eight360",
"title": "Eight360",
"year": "2018-2019",
"types": [
"Brand",
"UX/UI"
],
"description": "A brand and web overhaul for a virtual reality motion company, extending into demo content for its flagship NOVA platform.",
"image": "images/work/eight360/65332faed49a0ebb747a4ee6_eight360-logo.webp",
"images": [
{
"src": "images/work/eight360/65332fb117ca225f105870a5_eight360-insitu-p-2000.webp",
"caption": "The NOVA platform, in situ."
},
{
"src": "images/work/eight360/65332fb5d49a0ebb747a51f3_eight360-team.webp",
"caption": "The Eight360 team."
},
{
"src": "images/work/eight360/65332fb8d49a0ebb747a5565_eight360-merchandise.webp",
"caption": "Branded merchandise."
}
],
"caseStudy": "Eight360 is a virtual reality motion company founded by Terry Miller and George Heather-Smith. They brought me on to overhaul their brand identity and web design, and eventually to create demo content for their flagship NOVA motion platform."
},
{
"slug": "secret-kings",
"title": "Secret Kings",
"year": "2015-2019",
"types": [
"Brand",
"Ecomm"
],
"description": "A personal brand built on Instagram to over 16,000 followers, teaching me micro-brand marketing and business strategy.",
"image": "images/work/secret-kings/65332fc2d827f09432f006fe_secretkings-logo.webp",
"images": [
{
"src": "images/work/secret-kings/65332fc65661f381b6c40b8d_secretkings-productadvert.webp",
"caption": "Product advertisement."
},
{
"src": "images/work/secret-kings/65332fc89beb313684185913_secretkings-brand2.webp",
"caption": "Brand identity."
},
{
"src": "images/work/secret-kings/65332fccf73c376861f9ec4f_secretkings-brand.webp",
"caption": "Brand identity."
}
],
"caseStudy": "Secret Kings is a personal concept I've worked on since May 2015. Built on Instagram, the project grew an audience of over 16,000 followers at its peak. It taught me micro-brand marketing, business strategy, and copywriting — skills well beyond design."
},
{
"slug": "signal",
"title": "Signal",
"year": "2018",
"types": [
"Uni"
],
"description": "A VR experience pairing print with cross-reality asymmetrical multiplayer, set in an early-80s take on mystery.",
"image": "images/work/signal/65332fd45661f381b6c41698_signal-logo.webp",
"images": [
{
"src": "images/work/signal/65332fd97ff872a786b1b57c_signal-team.webp",
"caption": "The Signal project team."
},
{
"src": "images/work/signal/65332fdd17ca225f105896e4_signal-brand3-p-2000.webp",
"caption": "Brand and print materials."
},
{
"src": "images/work/signal/65332fe03ca73a3760526cad_signal-brand.webp",
"caption": "Brand and print materials."
}
],
"caseStudy": "Signal is a virtual reality experience using storytelling to explore mystery, nostalgia, and evolving technology. Combining print and VR, it challenges biased perceptions of VR through cross-reality asymmetrical multiplayer gameplay with an early-80s aesthetic. Within the story, Universe Amalgamation Systems (UAS) makes parallel universes accessible to all lifeforms, and the player group Monarch must take down a corrupt faction within it."
},
{
"slug": "tesla",
"title": "Tesla",
"year": "2018",
"types": [
"Uni"
],
"description": "A final-year rebrand exploring how a company's image and identity can be brought in line with its core principles.",
"image": "images/work/tesla/653330087ff872a786b1d74e_tesla-logoconcept.webp",
"images": [
{
"src": "images/work/tesla/6533300bcb7b49b9d940bb6d_tesla-featureconcept2.webp",
"caption": "Feature concept exploration."
},
{
"src": "images/work/tesla/6533300ed49a0ebb747a884e_signal-brand2.webp",
"caption": "Feature concept exploration."
},
{
"src": "images/work/tesla/6533301165a382945ff0239f_tesla-featureconcept1.webp",
"caption": "Feature concept exploration."
}
],
"caseStudy": "This Tesla rebrand was an assignment for an Image & Identity class in my final year of university. The project explored the fundamentals of how brands function in terms of image and identity, and how to portray a brand in line with its core principles and aims."
}
],
"writing": {
"disclaimer": "Coming soon",
"subtitle": "I'm drafting some posts — check back soon.",
"posts": [
{
"slug": "sort-dot-cash",
"title": "Sort Dot Cash",
"date": "July 28th, 2026",
"summary": "Notes on designing and building a budgeting app that has to teach as well as track.",
"body": [
"Most budgeting apps assume you already know what you're doing. They hand you categories, charts and a monthly burn rate, and quietly expect financial literacy to be a prerequisite rather than something the product might actually help with.",
"sort.cash starts from the opposite assumption. The person opening it may never have held a budget, and the win isn't a beautiful dashboard — it's having a few hundred dollars set aside the first time something breaks. That reframing changes almost every design decision: what you show first, what you're allowed to hide, and how much you explain along the way.",
"Building it myself has been the sharpest part. When you design and ship the same screen, you stop being able to hand-wave the hard bits — the empty state, the error, the moment someone connects an account and sees a number they don't like. Those are the screens that decide whether a product teaches anyone anything.",
"It's still in progress. More to come as it takes shape."
]
}
]
},
"store": {
"_comment": "Short card blurbs keyed by Fourthwall product name. The full product description still comes from Fourthwall and is shown on the detail page; these just keep the listing to one tidy line each. Products without an entry fall back to their Fourthwall copy.",
"descriptions": {
"The Techno-Optimist Manifesto": "The manifesto, as a 35-page PDF.",
"Anti Entropy Entropy Club Tee": "Heavyweight tee, emblem on the chest.",
"Anti Entropy Entropy Club Sticker": "Die-cut sticker of the club emblem.",
"Cracked e/acc Mug": "Ceramic mug for coffee or cola.",
"Cracked e/acc Tumbler": "Steel tumbler that keeps drinks cold.",
"Dyson Sphere Enjoyer Society Tee": "Relaxed-fit tee for Sphere enjoyers.",
"Dyson Sphere Enjoyer Society Long Sleeve": "Long sleeve for Sphere enjoyers.",
"Dyson Sphere Enjoyer Society Sweater": "Crewneck sweater for the Society.",
"Dyson Sphere Enjoyer Society Hoodie": "Heavyweight hoodie for the Society.",
"Dyson Sphere Enjoyer Society Cap": "Cap for card-carrying Society members."
}
},
"contact": {
"email": "dm@tylerpixel.com",
"portrait": "images/portrait.webp",
"portraitAlt": "Tyler Patterson",
"about": [
"I'm Tyler Pixel (legally Tyler Patterson), a design engineer working across brand and product. Nine years in, I still care most about the thing I cared about on day one: context. Why something exists, who it's for, and what it has to do, long before it needs to look like anything.",
"I studied Visual Communication Design at Massey University's College of Creative Arts in Wellington, graduating with honours. Since then: identity, interaction, ecommerce, apparel, art direction and packaging. In-house at VTNZ, Eight360 and Northbound Gear. Agency and freelance at Rise SEO, and through my own studio. Between them I learned both halves of the job: the craft and the constraints.",
"These days I'm in Brisbane, designing and building sort.cash, a budgeting app that teaches financial literacy by getting people to an emergency fund. Building my own product has made me better at designing other people's: it's much harder to hand-wave a decision when you're the one shipping it.",
"Away from that I make synthwave-leaning music and art as Timecodec, fly FPV drones, and 3D print things I probably don't need."
],
"resumeFile": "00-TylerPatterson-CreativeResume.pdf",
"resume": [
{
"title": "Trade Digital Design Specialist",
"place": "Supercheap Auto",
"date": "Jan 2026 – Jun 2026"
},
{
"title": "Graphic Designer",
"place": "Caden Office Leasing",
"date": "Oct 2024 – Oct 2025"
},
{
"title": "Web Designer",
"place": "Rise SEO",
"date": "Aug 2024 – Sept 2024"
},
{
"title": "Flooring Team Member",
"place": "Mitre 10 Mega",
"date": "Oct 2023 – Jun 2024"
},
{
"title": "Founder/Designer",
"place": "Engulf Studio",
"date": "Mar 2022 – Feb 2023"
},
{
"title": "Graphic Designer",
"place": "Northbound Gear",
"date": "Oct 2021 – Mar 2022"
},
{
"title": "Graphic Designer",
"place": "VTNZ",
"date": "Jan 2020 – Oct 2021"
},
{
"title": "Web/Graphic Designer",
"place": "Eight360",
"date": "Oct 2018 – Sept 2019"
}
]
}
}